Record Store Visual Identity

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This Georgetown record store shares its street number with the 1966 song “96 Tears” by Question Mark and Mysterians.

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1960s-era Op art type and a black-and-white palette help this record store get noticed by music lovers of all ages.

Project scope: Visual identity system including logo design, stationery, and environmental graphics. Typeface: Akzidenz Grotesk Extended

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