How do you visualize the analysis and sorting of data? This identity design uses geometric shapes to convey abstract ideas.

Pinpoint makes software that identifies the people who make IT purchasing decisions for large companies.
They do this by taking huge quantities of data, sorting and ranking it to find the "needle in a haystack."

Project scope: Visual identity system including logo, color palette, and collateral design. Typefaces used: Schmalfette CP and Neue Haas Grotesk.