A modernist take on the classic writings of Jack Kerouac, Allen Ginsberg, and the icons of the Beat Generation.

Book design and promotional campaign for book series introducing Beat Generation writers to contemporary readers. Part of the design brief was to avoid visual clichés associated with Beat writers and culture. The books are color-coded by author, and include fiction and poetry.

Project scope: Book design, app design and flyposting campaign. Typeface family: Neue Haas Grotesk.