This television series on TLC needed a visually powerful national media campaign to announce its new schedule.

The campaign was boiled down to its most essential elements: The program’s two stars and the word “Tuesdays.” That decision led to a simple but visually striking campaign that commanded attention on everything from city bus posters to online banner ads.

Project scope: Design and photo illustrations. Client: Discovery Communications. Typeface family: Neue Haas Grotesk.