Approach

Rob’s design process focuses on the distillation of messages: removing the unnecessary and emphasizing the crucial. This results in the strongest, most memorable visual communication possible. Specializing in cohesive visual branding systems that resonate and endure, Rob creates identities that are simple, beautiful, and timeless. Rob’s work reflects a commitment to the clarity of Modernism, informed by a profound interest in design history. He is particularly inspired by the architecture of Mies van der Rohe, the editorial design of Willy Fleckhaus, the functionalist elegance of Dieter Rams’ industrial design, and the timeless brilliance of Massimo Vignelli.