An established brand is energized by a dynamic new symbol and a new signature brand color.

Faneuil provides call-center services and a host of other customer service resources. Originally named after their Boston headquarters near Faneuil Hall, their new visual identity is built around a dynamic, abstracted "F" letterform.

Project scope: Comprehensive identity design proposal, logo/mark, collateral design.
Developed in collaboration with marketing design firm Grafik. Typeface family: Neue Haas Grotesk.