“A mix of modern and industrial” is how this lighting shop describes their products. We developed a logo that references 20th-century typewriter lettering and a clean, practical identity system that includes advertising and architectural signage.

Project scope: Retail branding system including naming, logo, copywriting, color palette, typography system, and architectural signage
Typefaces: Courier by Howard Kettler, Benton Sans by Tobias Frere-Jones