This national trade group provides tech-forward education and certification programs for the nation’s mechanical engineers. A dated and overly complicated existing logo was replaced with a simplified, visually strong wordmark that works at any size. A host of publications and digital media vehicles were unified with an electric-blue signature color and timeless sans-serif typography.

Project scope: Complete rebranding system including logo, typography system, stationery, website concepting, and organizational publications
Typeface: Neue Haas Grotesk family by Max Miedinger and Eduard Hoffmann